EZL enjoyed
by everyone
EZL, the joy of mobility
for everyone
Beyond visible mobility to the
invisible mobility of hearts and values.
EZL allows anyone to move conviniently,
we consider a value of true mobility that
continues their daily routine naturally.
Connection for a better mobility
Mobility for a better connection
EZL creates a world where mobility is easier.
30 years of challenge
and innovation
that have
created easy mobility
Beyond public transportation
settlement business
to true mobility connecting values
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2024.04
Launch of integrated brand “EZL”
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2023.12
Launch of ‘HappySum’, the welfare platform for the first time in Korea
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2023.10
Changed the company name to EZL Corp.
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2022.04
Opened a LOCA-M recharging station (currently EZL TOP-UP)
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2022.04
Opened a Chungnam Affordable transportation card(알뜰교통카드) service
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2022.04
Launch of “LOCA M Card (currently EZL card),” a new concept transportation card with free transportation and distribution payments
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2022.01
Tagless service opened on public buses in Gyeonggi-do (1st round: 1,760 vehicles)
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2021.09
Opened a B Pass (integrated mobile identification service) in Busan
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2021.04
Opened a Tagless service
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2021.04
Changed the company name to LOCA Mobility
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-
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2015.12
Launch of mobile Cashbee (currently Mobile EZL) within Samsung Pay app
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2014.04
Acquisition of intercity bus terminal integrated computer network business
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2013.10
Establishment of Gumi-Gimcheon wide-area transfer system in Gyeongsangbuk-do
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2013.07
Establishment of Gwangju-Jeollanam-do wide-area transfer system
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2012.11
Establishment of Gyeongju transfer system in Gyeongsangbuk-do
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2011.04
Launch of Mobile Cashbee (currently Mobile EZL) service
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2011.02
Establishment of public transportation transfer system in Busan - Gimhae-Yangsan, Gyeongsangnam-do
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2011.01
Establishment of city bus transportation card system in Chuncheon
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2010.12
Launch of “Cashbee” brand
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2010.08
Incorporated into Lotte Group affiliates
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-
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2009.06
Establishment of integrated automatic counting cash system for city buses in Yeosu
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2008.11
45th Trade Day 30 Million Dollar Tower Award (Korea International Trade Association)
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2007.08
Establishment of integrated transportation card system for intercity buses in Chungnam
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2006.10
Establishment of integrated transportation card system in Cheonan/Asan, Chungcheongnam-do
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2006.06
Establishment of integrated transportation card system for intercity buses in Gyeonggi-do
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2006.05
Establishment of integrated transportation card system in Incheon
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2005.10
Establishment of intercity bus transportation card system in Jeju
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2004.07
Supply of transportation system terminals and recharging terminals to Seoul
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2002.11
Establishment of village bus transportation card system in Incheon
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2000.07
Incorporation
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Major History
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-
2024.04
Launch of integrated brand 'EZL'
-
2024.01
K-Pass collaborative project confirmed,
Metropolitan Area Transportation Committee
in Ministry of Land,
Infrastructure and Transport -
2023.12
Launch of ‘HappySum’
service,
integrated welfare platform,
for the first time in Korea -
2023.11
Acquisition of LOCA Mobility
by MACQUARIE KOREA ASSET MANAGEMENT -
2023.10
Company name changed to EZL Corp.
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2023.09
Launch of event card
(My K-Name)
for foreign tourists -
2023.08
Launch of 'Korea Travel Card' for foreign tourists
-
2023.07
Launch of 'Prepaid
Affordable transportation card (알뜰교통카드)' -
2023.06
Launch of TagRIDE Service applied tagless technology
-
2023.02
Gangneung Pass Service (including shared kickboard) opened
-
2023.01
Tagless service opened on public buses in Gyeonggi-do (2nd round: 2,640 buses)
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2022.12
‘Busan Tourist Pass’ Service, transportation card
combination tourist pass, opened -
2022.12
Samsun-pay transportation payment service opened
-
2022.10
Establishment of an
integrated transportation card system for use by ships in Shinan-gun, Jeollanam-do -
2022.10
Commuter pass service opened in Cheongju, Chungcheongbuk-do
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2022.04
LOCA M Charging Station (currently EZL TOP-UP) service opened
-
2022.04
Chungnam Affordable
transportation card
(알뜰교통카드) service opened -
2022.04
Launch of “LOCA M Card
(currently EZL Card),”
a new concept transportation
card can be made
freely fares
and distribution payments -
2022.01
Opened Tagless Service on
public
buses in Gyeonggi-do
for the first time in Korea
(1st round: 1,760 buses) -
2021.09
Opening of
'B Pass (integrated mobile identification service)'
in Busan -
2021.09
Headquarters relocation (Jung-gu, Seoul)
-
2021.04
Opened tagless service on public buses
-
2021.04
Company name changed to 'LOCA Mobility'
-
2020.10
Cashbee (currently EZL) service opened
within kakao-pay -
2020.06
Launched of commuter pass service in Jeonju, Jeonbuk Province
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-
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2019.12
Achieved distribution of 1.1 million SM entertainment artist character cards.
-
2018.05
Opened Daejeon cashbee card (currently EZL card) public transportation payment service
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2018.01
Received ‘2017 & Award Winner’ (www.cashbee.co.kr)
of service website section -
2016.07
Launch of mobile cashbee (currently mobile EZL) service on Naver website
-
2016.07
Launch of mobile cashbee (currently mobile EZL) service within KB kookmin bank’s live bank app
-
2015.12
Launch of samsung-pay X mobile cashbee
(currently mobile EZL) service -
2015.10
Lauch of samsung electronics smartwatch
mobile cashbee (currently Mobile EZL) service -
2015.03
Lauch of mobile cashbee (currently mobile EZL) service to LG electronics smartwatch
-
2014.10
Cashbee payment service contract
within public telephones nationwide -
2014.07
Launch of ‘Mobile Cashbee’ roaming service
with Japanese mobile carrier Softbank -
2014.04
Launch of ‘Mobile Cashbee’ roaming service
with Japanese mobile carrier KDDI -
2014.04
Acquisition of intercity bus terminal integrated computer network business
-
2013.12
Launch of ‘Mobile Cashbee’ roaming service
with Japanese mobile carrier NTT Docomo -
2013.11
Agreement with Korea Expressway Corporation to
use nationally compatible Cashbee Card toll roads -
2013.10
Establishment of a regional transfer system
between Gumi and Gimcheon, Gyeongsangbuk-do -
2013.07
Establishment of metropolitan transfer system
in Gwangju, Jeollanam-do -
2013.07
Establishment of
Busan City Tour
Transportation Card System -
2013.06
Establishment of rural bus transportation card system
in Uiryeong-gun, Gyeongsangnam-do -
2012.11
Establishment of transfer system
in Gyeongju, Gyeongsangbuk-do -
2012.09
Establishment of city bus transportation card system
in Wonju, Gangwon Special Self-Governing Province -
2011.09
Establishment of city bus transportation card system
in Gumi, Gyeongsangbuk-do -
2011.04
Launch of Mobile Cashbee (currently Mobile EZL) service
-
2011.02
Establishment of public transportation transfer system Busan - Gimhae/Yangsan, Gyeongsangnam-do
-
2011.01
Establishment of Chuncheon city bus transportation card system
-
2010.12
Lauch of “Cashbee” brand
-
2010.08
Incorporated into Lotte Group
-
2010.02
Establishment of city bus transportation card system
in Donghae, Gangwon Province
-
-
-
2009.10
Acquisition of MBK Partners EB Card
-
2009.10
Supplied transportation terminals to Vladivostok, Russia
-
2009.06
Establishment of integrated automatic cash counting system for Yeosu city buses
-
2009.04
Establishment of a transportation card system in Guadalajara, Mexico
-
2009.01
Establishment of Ecuador transportation card system and bus information system
-
2008.11
45th Trade Day, 30 Million Dollar Tower Award (KITA)
-
2008.10
Establishment of transportation card system and
bus information system in Almaty, Kazakhstan -
2008.01
Establishment of transportation card system and
bus information system in Quito City, Ecuador -
2007.08
Establishment of integrated transportation card system for intercity buses in Chungnam
-
2006.10
Establishment of integrated transportation card system in Cheonan/Asan, South Chungcheong Province
-
2006.06
Establishment of integrated transportation card system for intercity buses in Gyeonggi-do
-
2006.05
Establishment of Incheon integrated transportation card system
-
2005.10
Establishment of Jeju intercity bus transportation card system
-
2005.05
Establishment of Gyeonggi-do integrated transportation card system
-
2004.07
Supply of transportation system terminals and charging terminals to Seoul Metropolitan Government
-
2003.09
Supplied transportation card system to Jeju
-
2002.11
Establishment of village bus transportation card system in Incheon
-
2000.07
Incorporation
-
For the healthy earth
with our mobility
Reduced a tracks of carbon through
constantly connected mobility
kg
*Based on transactions of public transportation in Korea, 2023
-
Mobility for eco-friendly
Easy use of public transportation
not only makes life more convenient,
but also preserves the environment. -
500 million pine trees
Just using public transportation
has the environmental protection effect
of planting 500 million pine trees.*As of 2023
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Cool Korea
EZL crew members save energy
with wearing light clothing in summer.
Social responsibility
practiced by EZL Corp.
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EZL sharing hearts
To realize bus transportation welfare,
the transportation cost support project
for the people
from various
backgrounds, digital charity pot, etc.
EZL Corp.
shares its heart with its neighbors. -
EZL moving toward
With sound business ethics and
transparent management
for a sustainable future,
EZL Corp.
moves toward a better tomorrow.
-
Carrying out
transportation fare
support projectWe are working to improve convenient mobility
and transportation welfare for people
of various backgrounds
such as
seniors over 65 years old,
teenagers, etc. -
Providing transportation
welfare notification
serviceTo ensure that seniors can
use public
transportation without
any inconvenience,
we are providing services that
getting on / off
can be reserved in advance. -
Participation in
eco-friendly
policy projectsWe are taking the lead in reducing carbon and
protecting the environment by promoting
the use of public transportation through
the distribution of K-Pass and G-Pass
and
customized transportation discount cards
for regional areas such as Jeonju.
Brand Resource Center
We introduce various elements
and systems that symbolize
EZL's brand identity.
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EZL Corp. CI
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Integrated brand, EZL BI
The EZL logo is a smiling face with the letter ‘e’,
symbolizing the joy of convenient mobility.
EZL BI utilization elements
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Primary Color
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EZL Yellow
#FFCB00
R255 G203 B0
C0 M15 Y100 K0
Pantone 123 C
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EZL Black
#000000
R0 G0 B0
C0 M0 Y0 K100
Pantone Black 6 C
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EZL
Dark Gray#4D4D4D
R77 G77 B77
C0 M0 Y0 K80
Pantone Cool Gray 9 C
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EZL Gray
#999999
R153 G153 B153
C0 M0 Y0 K50
Pantone Cool Gray 6 C
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EZL White
#FFFFFF
R255 G255 B255
C0 M0 Y0 K0
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Secondary Color
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EZL Orange
RGB
255, 100, 0
CMYK
0, 85, 100, 0
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EZL Green
RGB
0, 204, 0
CMYK
70, 0, 100, 0
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EZL Blue
RGB
0, 155, 255
CMYK
80, 0, 0, 0
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EZL Purple
RGB
163, 62, 255
CMYK
65, 70, 0, 0
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EZL Pink
RGB
255, 38, 175
CMYK
0, 85, 0, 0
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Contact
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Seoul headquarters
-
Address
EZL Corp.,10F, K Square City,
24 Cheonggyecheon-ro, Jung-gu,
Seoul, Republic of Korea -
EZL customer center
1644-0006 (Weekdays 09:00 ~ 18:00)
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Partnership inquiry
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Busan
-
Address
Mybi Corp., 11F, Centum IS Tower,
(Jaesong-dong) 60 Centumbuk-daero,
Haeundae-gu, Busan, Republic of Korea -
EZL customer center
1644-0006 (Weekdays 09:00 ~ 18:00)
-
Partnership inquiry
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-
Gwangju
-
Address
15F, Post Office Insurance Hall Building,
110 Sangmujungang-ro, Seo-gu,
Gwangju, Republic of Korea -
EZL customer center
1644-0006 (Weekdays 09:00 ~ 18:00)
-
Partnership inquiry
-
